Project Details


Bud Light Pool Float ‘6-Pack’

Candid Worldwide worked alongside the creative teams at Wieden + Kennedy to create a truly one-of-a-kind pool float ‘6-pack’ for Bud Light Beer

The ‘6-Pack’ was used in a promotional clip that went viral across the country

Project Description

Client: Wieden + Kennedy |  Bud Light
Year Completed: 2018
Category: Speciality/Large Format

Long Island • 210 Route 109, Farmingdale, NY 11735 . 212.431.3800

New York City • 106 W. 32nd Street, 17th Fl., New York, NY 10001 . 212.431.3800

Las Vegas • 4795 West Nevso Drive, Las Vegas, NV 89103 . 702.896.5779