Project Details


Bud Light Pool Float ‘6-Pack’

Candid Worldwide worked alongside the creative teams at Wieden + Kennedy to create a truly one-of-a-kind pool float ‘6-pack’ for Bud Light Beer

The ‘6-Pack’ was used in a promotional clip that went viral across the country

Project Description

Client: Wieden + Kennedy |  Bud Light
Year Completed: 2018
Category: Speciality/Large Format